Digital Marketing

Digital marketing refers to the marketing and advertising products and services through digital channels to promote brands and make connection with the customers using the internet and other forms of online communication such as

• Websites
• Social Media
• Email
• Mobile Apps
• Search Engines
• Text Messaging

Using any of the above media channels, we can create a marketing campaign for the promotion of products and services.

Why is digital marketing important?

Marketers can collect valuable insights for the target audience by implementing an omni channel digital marketing strategy. You can interact with the potential and returning customers based on the data you have collected over time. This leads to build brand awareness, position yourself as a thought leader and showcase your business at the forefront when the customer is ready to buy.

Consumers today rely on digital means to research products and services. Companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. As compare to the companies having weak omnichannel programs, they have retention rate of 33%.

Benefits of digital marketing

1. Marketing can be done to anyone and anywhere

With online marketing you can connect with customers anywhere in around the world in multiple time zones. Your potential reach is huge with digital marketing. In fact, it is as easy as you were taking out an Ad from the local newspaper.

2. Can Measure the Campaigns and set KPIs

You can start by setting your goals for each channel and the metrics you want and track the number of conversions and leads, visits to your website and many more. It gives you plenty of valuable insight to help grow your business.

3. Marketing is Adaptable

You can try different with digital marketing for a month or a week by trying different marketing strategies. Your approach can be fluid, fast and medium with the online marketing strategies. There no need to wait for weeks to see the results of marketing campaign and you can get access to real time data to help inform for your business decisions.

4. Marketing is Cheaper

Digital marketing is cheap as compared to traditional marketing methods. You can create social media accounts for free and partner with an email newsletter provider for a competitive price. It does not matter whether it is a small business or large-scale business, digital marketing is relatively cost effective for both of them.

Types of digital marketing

Here is some of the most common digital marketing channels to advertise products and services:

1. Social Media Marketing

You can create social media accounts for free and create Facebook, LinkedIn, Instagram etc. pages to post content like text messages, images, videos etc. and share to your friends and relatives. Digital marketer uses these social media platforms to create a viral campaign on Facebook, twitter, LinkedIn, Instagram, Pinterest etc.

2. Email Marketing

 Email marketing is often used to promote offers, discounts and events as well as to direct the people attention towards the business website. Many companies use Email marketing as a way of communicating with their audiences.

3. Affiliate Marketing

Affiliate Marketing is a type of performance-based advertising where you receive commissions for promoting other company’s products and services on your website. The marketing channels are:

• Posting affiliate links from your website or social media accounts
• Video Ads through the YouTube partner program

4. Search Engine Optimization (SEO)

SEO is the process of increasing the website traffic by ranking your website higher in search engine result pages, thereby increasing the amount of organic traffic to your websites. There are a number of ways to approach SEO in order to generate organic or free traffic to your website. These include

On Page SEO: This type of SEO will be done on the Page of the website. You have to write all the meta tags like for specifying the keywords, description, header tags, title of the html page.

Off Page SEO: This type of SEO focusses on the activities that takes place off the page when optimizing the website. In this we have to create the backlinks that is generated when writing guest posts to other websites, networking with other publishers which will result in moving your website up on all the search engines.

5. Content Marketing

Content Marketing is the creation and promotion of content to generate brand awareness, lead generation, traffic growth and more customers. The channels that are included in content marketing are:

Blog Posts: Publishing and writing articles on a company blog helps to generate organic traffic for your business websites. This gives you more opportunity to convert website visitors into leads for your company.

Infographics: Infographics is a form of visual content to present the content to the website visitors that help them to visualize a concept you want to help them learn.

E-books: E-books are used to help educate website visitors and generates leads to your company by exchanging their contact information of the reader.

Audio or Visual content: Radio and TV are popular channels for digital marketing. It can broaden your potential customers by creating content which can be shared online as video or heard on the radio by listeners.